Mild Red is a premium New Zealand made fashion label, based in Dunedin. Founded by Donna Tulloch in 1995, originally as an avant-garde knitwear label. Today the label specialises in textural, sculptural, monochromatic knit and woven collections that are described as having a tough elegance style. With premium quality material combinations, sculptural yet timeless styles that are designed to last and combine with past and future collections.