Every woman understands the power of a great dress: when we look good, we feel good! So who says we shouldn’t be able to feel that way every day? Not to save up our best for parties and weddings but to wear nice things ALL the time - to feel good ALL the time! To walk the dog, to attend a meeting, to be at home with the kids, to do the shopping... it shouldn't matter.

With Tuesday Label, my desire is to transcend night and day, summer and winter, work and play - to create a versatile wardrobe that works wherever we go, so we feel good wherever we go. The same dress can be worn with boots to work, with heels for date-night, with sneakers on the weekend, with sandals on holiday. I want to throw out the window the traditional limitations that hold us back, and rise above those labels we unwittingly give ourselves: student; career woman; wife; mum; grandmother... And say, you deserve to feel good no matter what - just wear the pretty dress!

For women to feel beautiful, EVERY DAY. Because wearing nice things is part of our daily self-care. x Biddie