Decode Queenstown

ANNOUNCEMENT : End of an Era for Decode — Let’s Celebrate!

After more than 20 incredible years as part of the Queenstown retail community, we’re marking the end of an era for Decode as you know it. Decode will be closing its Camp Street boutique at the end of this month (November 2025).

This decision comes after careful thought, in response to the changing nature of downtown Queenstown, a challenging economic environment, and a change in lease. While bittersweet, it feels like the right time for change.

Decode has always been a proud independent boutique, and for over two decades it has been so much more than fashion — a place of style, conversation, creativity, and connection. We are deeply grateful for your loyalty and support over the years.

UPDATE 29.11.25 - Decode Camp Street is now closed. We will continue to offer online sales until stock has run out. All Sales are Final. Thank you for all of your support.